I never got into Second Life, but this almost makes me wish I had: ALA’s Banned Books Week 2.0.
Actually, I’ve been tempted before, too, when George RR Martin did a virtual reading. (Yes, ASIOAF fans, his avatar was Tyrion Lannister.
I’ll always insist that paper-and-ink books are the best, but I love seeing the cool ways the book industry uses technology to promote new things.